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€45,00
The Dusty Cap, in its trucker version, is part of an exclusive Wildust x Helstons collaboration.
It blends chic and girly summer vibes with a retro twist. Crafted in soft pink corduroy, it brings both vintage texture and timeless style — topped off with a special Wildust x Helstons embroidery for that signature finishing touch.
No coincidence. No design is ever truly created lightly. Every color, pencil stroke, or word chosen aims to convey a message or recreate a world that resonates with the brand.Aesthetic balance is important, of course, but the form of each illustration serves the content and the message it conveys. Thus, illustrations are often charged with meaning and commitment, and more than simple creations, they are a declaration of value, a "statement" that sometimes engages, sometimes denounces a principle dear to the brand.
While our T-shirts and accessories are produced in Portugal and Turkey, their conception and design have been the prerogatives of Charlotte, the brand's founder, since day one. From Bordeaux, she designs and imagines the illustrations and prints that will tell the brand's new stories, reflect its commitments and values, and recreate its unique visual and cultural universes.
Perceived quality, in terms of the feel and weight of the fabric, are important elements for us. Aware that we are not here to compete with fast fashion, we make sure to choose the most beautiful and durable materials. We claim a form of authenticity, and even if our sector cannot be 100% responsible, we strive for this whenever possible. We choose 100% cotton materials, almost always 190g, whose quality is now proven.
From €200 in mainland France.
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