DESCRIPTION AND INSPIRATIONS
WELCOME TO LAS VEGAS, BABY !
We definitely set the tone — the conquest of the West is the golden thread running through our Summer 23 collection...
And there’s no way we could leave out a nod to this iconic city, lost in the heart of the desert.
Around two centuries ago, Las Vegas was nothing more than a barren stretch of land in the Mojave Desert, surrounded by the southern Nevada mountains.
And now? Let us tell you the story behind this bold little tank top...
Every new piece is its own kind of journey — so close your eyes for a second and picture yourself cruising one of those legendary roads, winding through Texas, Arizona, and into California... until suddenly, you spot that glowing, vintage sign : WELCOME TO LAS VEGAS.
If the design feels familiar, you’re probably on the same wavelength as us.
That iconic neon sign, greeting you as you roll into the wild oasis that is Vegas, was the spark for this graphic — a throwback to the 1970s, when the city was booming like never before.
A symbol of a whole generation of freedom-seeking Americans, drawn to the open road, crossing vast deserts and landing in this surreal, electrified bubble of chaos and thrill: the one and only Las Vegas.
