DESCRIPTION AND INSPIRATIONS
“Kickstart My Heart”: to get your heart going again. To restart it when it's a bit dormant, to find that little jolt in your chest that makes you want to move, to go out, to hit the road. And it's hard to find a better trigger than a motorcycle.
Kickstart plays precisely on this parallel between the engine starting and the heart awakening. A turn of the key, an engine coming to life, and that familiar feeling instantly returns: the excitement of departure, the desire to go see other places, the very simple pleasure of riding just to ride.
Its faded khaki and its orange and yellow graphics give it the look of an old motorcycle tee found in a garage. On the front, the small mechanical heart remains discreet; on the back, the “Kickstart My Heart” visual takes pride of place, surrounded by motorcycles and retro details.
A t-shirt for all those who know that sometimes all it takes is an engine starting to set many things in motion. <3
